Popular stock trading app Robinhood announced on July 12, 2018, that it has added Bitcoin Cash and Litecoin to its growing list of supported cryptocurrencies, expanding access to digital asset trading for millions of young investors across the United States. The move came at a time when the regulatory landscape for cryptocurrencies was rapidly shifting, with the Securities and Exchange Commission providing new clarity on which digital tokens it considered securities.
TL;DR
- Robinhood added Bitcoin Cash and Litecoin to its crypto trading platform on July 12, 2018
- The platform already supported Bitcoin and Ethereum since February 2018
- Zero-commission trading model distinguishes Robinhood from competitors like Coinbase
- BCH and LTC were chosen partly due to low regulatory risk under SEC guidance
- Service available in limited states including California and Texas
A Strategic Expansion
Robinhood’s decision to add Bitcoin Cash and Litecoin — the fourth and sixth most valuable cryptocurrencies at the time — represented a measured expansion of its crypto trading capabilities. The company had first ventured into digital assets in February 2018, when it began offering Bitcoin and Ethereum, the two largest and most widely recognized cryptocurrencies. The addition of BCH and Litecoin brought its total crypto offerings to four coins.
The timing was deliberate. Bitcoin Cash and Litecoin were widely viewed as commodities rather than securities by regulators, making them relatively safe choices for a company that was carefully navigating an uncertain regulatory environment. Unlike more centralized tokens that the SEC had warned could be classified as securities requiring registration, BCH and LTC carried what Fortune described as “little regulatory risk” based on recent SEC guidance.
The Zero-Commission Advantage
What set Robinhood apart from established crypto platforms like Coinbase and payment services like Square was its zero-commission trading model. The company did not charge direct commissions or trading fees on cryptocurrency transactions, instead hoping to profit on the spread between buying and selling prices. This approach made crypto trading significantly more accessible to retail investors, particularly younger users who were already using Robinhood for stock trading.
At the time, Robinhood’s co-founder made clear that the company was not focused on generating revenue from crypto trading. Instead, cryptocurrency was viewed as a complement to the company’s core stock brokerage service, which had already amassed more accounts than established platforms like eTrade. The strategy was to attract and retain users by offering a comprehensive financial services experience.
Navigating State Regulations
Despite its ambitions, Robinhood’s crypto service was not yet available nationwide. The platform was operational in a limited number of states, including major markets like California and Texas, while the company worked through licensing requirements in the rest of the country. Cryptocurrency exchanges must obtain money transmitter licenses on a state-by-state basis in the United States, a process that can take months or even years depending on the jurisdiction.
Robinhood indicated that users could track the prices of other major cryptocurrencies including XRP and Monero even in states where full trading was not yet available, and suggested that additional coins might be offered for trading in the future as regulatory clarity improved and state licenses were secured.
Market Context
The expansion came during a prolonged bear market for cryptocurrencies. Both Litecoin, trading around $76.81, and Bitcoin Cash, around $682.76, were well below their all-time highs from December 2017 when the broader crypto market experienced a speculative frenzy. Bitcoin itself was trading near $6,228, down significantly from its peak near $20,000. Ethereum hovered around $430. The total cryptocurrency market capitalization stood at approximately $234 billion, a fraction of its January 2018 highs.
The Regulatory Backdrop
Robinhood’s careful selection of which cryptocurrencies to offer reflected the broader uncertainty in the regulatory environment. The SEC had been increasingly vocal about its view that many initial coin offering tokens were unregistered securities, and had begun taking enforcement actions against projects that failed to comply with federal securities laws. By limiting its offerings to coins that were clearly commodities rather than securities, Robinhood was positioning itself to avoid the regulatory headaches that had plagued other platforms.
This strategy would prove prescient, as regulatory pressure on centralized tokens and ICO-funded projects would only intensify in the months and years that followed, reshaping the competitive landscape for cryptocurrency exchanges and trading platforms.
Why This Matters
Robinhood’s 2018 crypto expansion was an early indicator of how regulatory clarity would shape which digital assets made it onto mainstream trading platforms. The company’s zero-commission model and its decision to list only coins with clear commodity status set a template that other platforms would eventually follow. The episode also demonstrated how the SEC’s classification decisions — which tokens counted as securities and which did not — had real-world consequences for investor access and market structure. The regulatory calculations that drove Robinhood’s coin selection process in 2018 continue to influence exchange listing decisions today, as the line between securities and commodities in the crypto space remains a central issue for both the industry and its regulators.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always conduct your own research before making investment decisions.
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