The Hook
On May 17, 2018, Bitcoin was trading at roughly $8,100 — a bruising 58% decline from its December 2017 peak near $19,500. The euphoria of the great crypto bull run had faded into a sobering bear market, and the air was thick with doubt. Mainstream headlines questioned whether cryptocurrencies had any future at all. Yet on that very day, one of the earliest and most visible crypto investors went on national television and said something that caught everyone off guard: Bitcoin is priced too low.
Ran Neu-Ner, founder of Onchain Capital and host of CNBC Africa’s Crypto Trader, sat down with the Fast Money traders and delivered a thesis that ran counter to the prevailing gloom. This wasn’t blind optimism. This was a calculated assessment from someone who had been in the trenches since Bitcoin was a fraction of its current price.
On-Chain Evidence
The numbers on May 17 painted a picture of a market in contraction, but also one that refused to collapse. Bitcoin’s price sat at $8,094, down 3.14% over the past 24 hours and 10.54% over the previous week, according to CoinMarketCap data. Ethereum had fallen to $672.66, shedding nearly 5% in a day. Bitcoin Cash, which had been surging in recent weeks after nearly doubling from its April 17 level of $763, was trading around $1,206 — down 6.4% on the day. Across the entire market, the top-ten cryptocurrencies were uniformly in the red, with EOS dropping 3.7% and Cardano sliding 4.5%.
Yet trading volumes told a different story. Kraken reported $150 million traded across all markets that day, with Bitcoin alone accounting for $64.9 million and Ethereum pulling in $48.5 million. These were not the volumes of a dying market. They were the volumes of a market that was actively repricing — and one where smart money was beginning to reposition.
The Core Conflict
Neu-Ner’s conviction in Bitcoin was real, but it came with a twist. He acknowledged that BTC would “continue to go up, slowly and in a stable way,” but then added a qualifier that stung: “But there are more exciting cryptocurrencies out there.”
This was the tension at the heart of crypto in mid-2018. Bitcoin was the undisputed king of market cap at nearly $138 billion, but the innovation was happening elsewhere. Neu-Ner pointed to Ethereum as the bedrock of the ecosystem — “hold for sure,” he said — praising its massive community of developers and calling them “the smartest people in the room.” But even Ethereum wasn’t without fault. He highlighted its glaring scalability problem: just 15 transactions per second, a throughput that made real-world adoption a fantasy.
The answer, he suggested, lay in a new generation of protocols. Oasis, Zilliqa, and Thunder Token were all promising 10,000 transactions per second — a 666x improvement over Ethereum’s capabilities. This wasn’t just incremental progress; it was a paradigm shift in the making.
Market Implications
Neu-Ner’s appearance on CNBC that day was significant beyond just stock-picking. He was one of the first mainstream crypto figures to publicly draw a line between Bitcoin’s role as digital gold and the broader ecosystem’s need for functional, scalable infrastructure. His dismissal of XRP was equally pointed: “I’m throwing it in the garbage,” he said, arguing that while Ripple the company was well-run, the token itself had no clear use case and was too centralized to align with blockchain’s core philosophy.
The timing mattered, too. Just a week earlier, Consensus 2018 — one of the largest blockchain conferences in the world — had wrapped up in New York. Tom Lee of Fundstrat had predicted the event would push Bitcoin back toward its all-time highs. It hadn’t. Instead, the market continued its slow bleed, and the disconnect between conference hype and price reality was becoming impossible to ignore.
Meanwhile, the Washington Post ran a lengthy profile of Coinbase on the same day, titled “Move Deliberately, Fix Things,” detailing how the exchange was building a cryptocurrency empire with only four coins listed. The juxtaposition was striking: institutional infrastructure was being built even as retail confidence wavered.
The Verdict
May 17, 2018, was one of those days that crystallized the crypto market’s identity crisis. The skeptics had ammunition — prices were falling, volumes were concentrated in a handful of assets, and the space was littered with projects that had no business existing. But the believers had something too: a founder-level investor going on record saying Bitcoin was undervalued, a $150 million daily trading volume on a single exchange, and an ecosystem that was already spawning the next generation of infrastructure.
Neu-Ner was right about one thing for certain: Bitcoin at $8,100 was, in retrospect, an extraordinary bargain. The question of when the market would recognize that value would take another two years to answer — but the conviction forged on days like this one would prove to be well-placed.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Past performance is not indicative of future results. Always conduct your own research before making investment decisions.
ran neu-ner calling btc too low at $8,094 when it was about to drop another 70% to $3,200. brave call, wrong timing
calling btc cheap at $8K when it was about to dump to $3.2K is the most cnbc thing ever. great conviction, terrible timing
bear_survivor calling 8k cheap right before 3.2k was brutal but neu-ner was playing the long game. timing calls on cnbc is always a coin flip
going on fast money and telling traders btc is cheap after a 58% crash takes serious conviction. cant fault the man for that
conviction without timing is just hopium with extra steps. respect for going on tv but that call cost followers real money if they bought immediately
fade_the_call thats the thing tho, nobody calling 8k cheap was telling you to aped your life savings in one buy. DCA was always the play
DCA from 8K through 3.2K was the only winning move. neu-ner had the thesis right but nobody on fast money is telling you to spread buys over 18 months
neu-ner was early and eventually right. same thesis applies to anyone calling $100k btc in 2024. might be wrong for 2 more years but the direction was not wrong
macro_lens disagree on the 100k comparison. neu-ner had on-chain data showing accumulation addresses growing. the 100k callers in 2024 were just chasing the ETF narrative
neu-ner was early and right eventually. The $100K BTC calls in 2024 were just ETF hype
macro_lens the on-chain accumulation data was real but neu-ner conveniently ignored the macro backdrop. fed was hiking into a bear market and calling a bottom was reckless
Joon-ho K the on-chain accumulation data really backed up the call
58% crash, called cheap, then another 70% drop. That takes serious conviction even if wrong timing
calling BTC cheap at 8K when it was about to visit 3.2K is peak CNBC energy. the thesis was right, the entry was catastrophic for anyone who listened
cycle_bottom_hunter_ calling it cheap at 8K felt right at the time
cycle_bottom_hunter_ peak CNBC energy is spot on. calling btc cheap at 8K on live tv right before a 60% further dump takes a special kind of confidence
calling $8100 too low when BTC was down 58% from ATH takes real conviction or real bags. turns out he was right but plenty of permabulls said the same thing all the way down to $3200
Ran Neu-Ner was one of the few CNBC voices actually understanding on-chain data. most commentators were just reading headlines
ETH at $672 during that segment feels like a dream now. the whole market was bleeding but the infrastructure builds from that period powered the next cycle