Bitcoin Suisse to Shift Up to Half of Its Swiss Jobs Abroad in Global Wealth Push

Bitcoin Suisse, one of Switzerland’s oldest crypto financial services firms, plans to shift up to half of its Swiss jobs abroad as it restructures around an international wealth management strategy — a move its CEO insists is about expansion, not distress.

By Sarah Park | September 12, 2026

The restructuring could affect up to 60 of the company’s 120 Swiss positions, primarily in back-office and administrative roles, according to a Friday report from Swiss financial publication Finews. The affected functions are expected to move to lower-cost hubs in Bratislava and Vietnam, where Bitcoin Suisse plans to establish a new location in the coming years.

The Restructuring in Detail

Founded in Zug in 2013, Bitcoin Suisse provides crypto trading, custody, staking and lending services, making it one of the longest-standing institutions in the Swiss digital asset market. The company confirmed at its annual general assembly that it is strengthening its global expansion push, and the job relocation now appears to be the operational backbone of that strategy.

According to Finews, the roles being moved are concentrated in administrative and support functions rather than client-facing or revenue-generating positions. The choice of Bratislava and Vietnam reflects a classic offshore playbook: both locations offer significantly lower operating costs than Zug, one of Europe’s most expensive business hubs, while providing access to trained financial services talent.

Cost Cutting, Not Capitulation, CEO Says

CEO Andrej Majcen was direct about the economics. He told Finews that operating the affected services in the two countries would be significantly less expensive than keeping them in Switzerland. Crucially, he pushed back on any suggestion that the move was a response to weakness in the crypto market.

Instead, Majcen framed the restructuring as part of Bitcoin Suisse’s strategy to expand internationally and build a broader wealth and asset management business. That distinction matters for clients: a firm cutting costs to fund expansion is a very different story from a firm shrinking to survive a downturn.

• Up to 60 of 120 Swiss roles affected — primarily back-office and administrative positions, per Finews
• New hubs planned — Bratislava and Vietnam, to be established in the coming years
• Licensing footprint growing — Liechtenstein and Bermuda secured earlier this year, full Abu Dhabi approval in July
• Strategic pivot — toward institutional clients, family offices, asset managers and high-net-worth individuals

The Global Expansion Track Record

The relocation did not come out of nowhere. In June, Bitcoin Suisse said it was expanding beyond its Swiss home market, explicitly targeting institutional clients, family offices, asset managers and high-net-worth individuals as part of its evolution toward a global wealth management platform.

The regulatory groundwork has been laid steadily through 2026. The company secured licenses in Liechtenstein and Bermuda earlier this year, and its Middle East subsidiary received full regulatory approval in Abu Dhabi in July. Taken together, the licensing spree and the operational restructuring point to a firm repositioning itself as a multi-jurisdictional wealth manager rather than a purely Swiss crypto broker.

What It Means for Crypto’s Institutional Ambitions

Bitcoin Suisse’s move is a useful signal for the broader industry. As crypto firms mature into wealth management businesses, they increasingly behave like traditional financial institutions — and that means the same cost discipline, the same offshore back-office economics, and the same multi-jurisdictional licensing strategies that private banks have used for decades.

For Swiss crypto workers, the news is tougher. Zug has marketed itself as “Crypto Valley” for years, and the loss of up to half of a flagship firm’s local positions is a reminder that even true believers in digital assets answer to the same spreadsheet logic as every other financial services company. Whether other Zug-based firms follow suit will be worth watching.

For Bitcoin itself, the macro backdrop remains choppy. Bitcoin was trading around 77,300 US dollars at the time of writing, according to CoinGecko data, after a volatile week in which hotter-than-expected US inflation prints pushed bond yields to multi-decade highs. Firms building long-horizon wealth businesses around crypto assets are effectively betting that today’s price noise will matter far less than the structural adoption curve.

The Verdict

Bitcoin Suisse’s restructuring reads as a calculated bet: strip out high-cost Swiss overhead, plant flags in cheaper jurisdictions, and redirect resources toward a global wealth management platform serving well-capitalized clients. The CEO’s insistence that this is strategy rather than retreat is credible given the simultaneous licensing expansion — distressed firms rarely win new regulatory approvals in three jurisdictions in a single year.

Still, execution risk is real. Moving up to half of domestic staff abroad while trying to upgrade into premium wealth services is a delicate balancing act, and clients paying Swiss-grade fees will expect Swiss-grade service. The next few quarters will show whether Bitcoin Suisse can have both the cost base of Bratislava and the reputation of Zug.

The cryptocurrency market remains highly volatile. This article is for informational purposes only and does not constitute financial advice.