The cryptocurrency industry’s post-FTX turmoil claimed another major casualty on January 6, 2023, as Huobi — one of the world’s largest digital asset exchanges — announced plans to slash approximately 20% of its global workforce. The move underscores the deepening crisis of confidence that has gripped centralized crypto platforms since the spectacular collapse of Sam Bankman-Fried’s FTX empire in November 2022.
TL;DR
- Huobi confirms plans to lay off roughly 20% of its global staff
- Advisory board member Justin Sun says the exchange aims to maintain “a very lean team” and return to the “top three”
- Huobi’s native HT token dropped over 7% to $4.34 following the announcement
- Nearly 300,000 bitcoins were withdrawn from centralized exchanges between early November and December 2022
- The layoffs add to a growing list of crypto firms cutting costs amid a prolonged bear market
Huobi’s Workforce Reduction: What We Know
In a statement to multiple media outlets on January 6, Justin Sun — the high-profile crypto entrepreneur and Huobi advisory board member — confirmed that the Seychelles-based exchange planned to reduce its headcount by approximately 20%. As of October 2022, Huobi employed roughly 1,600 people worldwide, meaning the cuts could affect more than 300 positions.
“The planned layoff ratio is about 20%,” Sun told CNBC, clarifying that the reductions had not yet been implemented at the time of the announcement. “With the current state of the bear market, a very lean team will be maintained going forward. The personnel optimization aims to implement the brand strategy, optimize the structure, improve efficiency and return to the top three.”
The reference to “returning to the top three” reflects Huobi’s ambition to regain its former standing among the world’s largest crypto exchanges. At the time of the announcement, the platform was processing approximately $370 million in daily trading volume, according to data from CoinGecko — a far cry from its peak market position.
HT Token Takes a Hit
News of the layoffs sent Huobi’s native token, HT, sharply lower. The token sank to $4.3355 at one point during January 6 trading, representing a decline of more than 7% over the preceding 24 hours, according to CoinMarketCap data. The sell-off reflected broader investor unease about the health of centralized exchanges in the wake of the FTX disaster.
The FTX Contagion Effect
Huobi’s layoffs cannot be viewed in isolation. They are part of a cascading series of cost-cutting measures across the crypto industry triggered by FTX’s implosion in November 2022. The collapse of what was once the second-largest crypto exchange by volume erased billions in customer funds and sent shockwaves through an already fragile market still reeling from the earlier failures of Celsius, Three Arrows Capital, and Voyager Digital.
The most tangible sign of waning trust in centralized platforms has been a massive exodus of funds. According to data from CryptoQuant, nearly 300,000 bitcoins were moved out of centralized exchanges between November 6 and December 7, 2022 — one of the largest self-custody migrations in Bitcoin’s history. Even Binance, the world’s largest crypto exchange by volume, was not immune to the panic: as much as $6 billion in digital tokens were pulled from the platform between December 12 and December 14, and the exchange briefly paused withdrawals of the USDC stablecoin in mid-December, further rattling market nerves.
A Wider Pattern of Industry Contraction
Huobi was far from alone in tightening its belt. The same week saw crypto lending giant Genesis Global Capital — a subsidiary of Digital Currency Group — lay off 30% of its workforce in a second round of job cuts in less than six months, as the firm contemplated a potential bankruptcy filing after suffering steep losses from loans extended to Alameda Research and Three Arrows Capital. Other major firms including Coinbase, Kraken, and Bybit also announced significant layoffs during this period.
With Bitcoin trading around $16,950 and the total crypto market capitalization hovering near $818 billion on January 6 — a fraction of its November 2021 peak above $3 trillion — the industry was in the grips of what many observers had begun calling the “crypto winter.” For Huobi and its peers, the layoffs represented not just a cost-saving measure but a recognition that the go-go days of the 2021 bull market were firmly in the rearview mirror.
Why This Matters
The Huobi layoffs highlighted a critical juncture for centralized crypto exchanges in early 2023. The FTX collapse had shattered user trust in custodial platforms, triggering an unprecedented shift toward self-custody and decentralized alternatives. For major exchanges like Huobi, survival meant restructuring — cutting costs aggressively while trying to reassure remaining users that their funds were safe. The question that hung over the entire industry was whether these measures would be enough to weather the storm, or whether more dominos would fall in the weeks and months ahead. The events of January 6 made one thing clear: the crypto winter was far from over, and its human toll was only beginning to be fully felt.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments carry significant risk, including the potential for total loss. Always conduct your own research and consult with a qualified financial advisor before making investment decisions. Past performance is not indicative of future results.
justin sun saying lean team is corporate speak for we ran out of money. huobi has been circling the drain since the tron takeover
Sun Wukong nailed it. lean team is just corporate for we are bleeding cash. HT token was the canary in the coal mine
lakeview_ HT token at 4.34 down 7 percent was the canary. it hit 3.80 within a month after the layoffs. Justin Sun acquisitions have a 100 percent track record of value destruction
HT dropping 7% on the news was nothing compared to what came after. that token is basically dead now
Sun Wukong, you’re being too optimistic about the ‘restructuring.’ 20% is a bloodbath in this market. If Justin Sun is sweating, we should all be running for the exits.
omar b. 20 percent cut is a bloodbath no matter how sun spins it.
Omar B. 20 percent headcount cut while Sun tells everyone they are going top three. same playbook as Tron foundation in 2018. cut staff, pump token, exit slowly
mev_emperor_ same playbook as Tron in 2018. cut staff, pump token, pretend everything is fine. Sun has never built anything that lasted
Omar B. exactly. sun calling it lean team while HT bled out for months. same playbook every time
Sun Wukong the fact that HT was at $4.34 when this dropped and nobody flinched says everything about how cooked Huobi already was
300k BTC withdrawn from CEXs in 2 months after FTX. self custody lesson learned the hard way
exchange_refugee the 300k BTC withdrawal number is still insane to me. trust evaporated overnight after FTX
Pavel D. 300k BTC withdrawn post-FTX was the biggest self-custody migration in history. and Huobi still thought lean team was the answer instead of proof of reserves
ht_token_tracker_ 300k btc withdrawn after ftx was the real story.
Stay safe out there, exchange_refugee. Huobi cutting staff is a massive red flag that the contagion isn’t over yet. I already moved my bags to cold storage because this feels like the beginning of the end for mid-tier CEXs.
Justin Sun calling 20% layoffs a lean team strategy is peak crypto spin. HT token dropped 7% immediately because the market saw right through it
300K BTC withdrawn from exchanges between november and december 2022. the actual story was self-custody winning while exchanges bled staff and credibility
This reinforces my belief that diversification beyond just BTC is crucial in this market. @lakeview_ – Sun Wukong nailed it. lean team is just corporate …
300k BTC withdrawn from CEXs post-FTX and Justin Sun thought the answer was a leaner team. galaxy brain move right there
300k BTC withdrawn post-FTX and Huobi’s response was layoffs not proof of reserves. that tells you everything about their solvency
moved everything off huobi 3 weeks before the layoff announcement. withdrawal limits started creeping up and that was the signal