Ethereum co-founder Vitalik Buterin welcomed the new year not with a technical roadmap or protocol announcement, but with a simple yet potent gesture that sent shockwaves through the NFT market. On January 1, 2026, Buterin updated his X (formerly Twitter) profile picture to a Milady Maker NFT image, accompanied by a post that read: “Welcome to 2026! Milady is back.” Within 24 hours, the Milady Maker collection experienced a dramatic surge in both floor price and trading volume, reigniting a conversation that many had assumed was over.
TL;DR
- Vitalik Buterin changed his X profile picture to a Milady Maker NFT on January 1, 2026
- Milady Maker floor price surged approximately 50%, reaching around 1.07 ETH
- Trading volume skyrocketed by over 100%, nearing $500,000 in daily sales
- The move accompanied a reflective New Year post about Ethereum’s direction and values
- Buterin emphasized Ethereum as infrastructure, not a narrative-chasing machine
The Profile Picture That Moved a Market
The crypto and NFT communities have long understood the outsized influence that key figures wield over market sentiment. When Buterin — the creator of the world’s second-largest blockchain by market capitalization — adopts a particular NFT as his online identity, the market takes immediate notice. Data from CoinGecko shows that Milady Maker’s floor price climbed sharply to approximately 1.07 ETH following the profile change, representing a jump of roughly 50% from its previous levels. The collection’s total floor value reached approximately 10,700 ETH across the 10,000 NFTs in the set.
Trading activity exploded in lockstep. Milady Maker’s daily trading volume surged by over 100%, approaching $500,000 in a single day — a remarkable figure for a collection that many observers had dismissed as past its prime. The surge was driven largely by retail buyers rushing to acquire Milady NFTs, hoping to capitalize on the renewed attention. On Blur and OpenSea, Milady Maker dominated the daily leaderboard for Ethereum NFT collections, outpacing even blue-chip stalwarts like Bored Ape Yacht Club and CryptoPunks in 24-hour trading volume.
A New Year Post With Bigger Ambitions
But the profile picture change was not the whole story. Buterin’s New Year post on X offered a thoughtful reflection on Ethereum’s trajectory — one that went far beyond NFTs or market speculation. He acknowledged that 2025 was a productive year for the network: gas limits increased, blob capacity expanded, node software became more reliable, and zkEVMs crossed performance milestones that had previously seemed theoretical. Combined with PeerDAS, Ethereum moved closer to a version of itself that can scale without leaning too heavily on centralization.
Yet Buterin was careful not to take a victory lap. His concern, as he framed it, is that Ethereum risks missing its own goals even while shipping upgrades. The network, he argued, does not exist to win narratives — not tokenized dollars, not political memecoins, not any short-term meta that fills blockspace for a while and then disappears. Ethereum, he said, is supposed to be infrastructure.
The “Walkaway Test” and What It Means
One of the most compelling concepts in Buterin’s post was what he called the “walkaway test.” If users can walk away from the people who built a system and the system still works, then it is doing something right. He placed identity, governance, and future forms of digital public infrastructure in the same category as financial applications, stressing that privacy is not optional in any of these contexts.
This framing resonates deeply with the NFT space, where questions of permanence, ownership, and independence from centralized platforms have become increasingly urgent. Collections that survive the “walkaway test” — those whose utility and cultural value persist regardless of which marketplace lists them or which influencer promotes them — are the ones most likely to endure as the market matures.
Milady Maker’s Controversial History
The Milady Maker collection has never been far from controversy. Launched in 2021 by Remilia Corporation, the anime-inspired profile picture project developed a fervent online following but also faced intense scrutiny over the online behavior of its creator, who went by the pseudonym Charlotte Fang. In 2023, Fang stepped back from the project after revelations about inflammatory posts, though the collection continued to trade and maintain a dedicated community.
Buterin’s decision to adopt a Milady avatar represents the latest chapter in the collection’s unconventional history. For supporters, it validates the cultural significance of the project and its community. For critics, it raises questions about the responsibilities of influential figures in legitimizing projects with checkered pasts. Regardless of where one falls on that debate, the market reaction was unmistakable: Milady Maker is back in the spotlight, and the numbers do not lie.
Broader Implications for the NFT Market
The Milady surge comes at a moment when the NFT market is showing tentative signs of life after a prolonged downturn. Monthly Ethereum NFT trading volume has stabilized at approximately $720 million — a 50% recovery from the 2024 trough of $480 million, though still well below the 2022 peak of $3.5 billion. Collections like CryptoPunks, which were officially incorporated into the permanent collection of the Museum of Modern Art in late 2025, have demonstrated that blue-chip NFTs can retain cultural and financial value even as speculative froth evaporates.
Buterin’s Milady moment serves as a reminder that the NFT market, while smaller than it was at its peak, remains highly responsive to signals from key ecosystem figures. Whether this translates into sustained momentum for the broader market or remains a localized phenomenon tied to a single collection is a question that will play out in the weeks and months ahead.
Why This Matters
Vitalik Buterin’s choice of a Milady NFT as his profile picture is more than a superficial gesture. It signals a belief that NFTs — even controversial ones — have a legitimate place in Ethereum’s cultural ecosystem. Combined with his substantive reflections on Ethereum’s direction, the move bridges the gap between technical infrastructure and cultural identity in a way that few other moments in the space have managed. For the NFT market, which enters 2026 searching for direction, it is an early and powerful statement of relevance.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. NFT markets are highly volatile and speculative. Readers should conduct their own research before making any investment decisions. Past performance is not indicative of future results.
one profile picture change and milady floor jumps 50% to 1.07 ETH. vitalik literally moves markets with a jpeg
Daily volume near $500K for a collection everyone called dead. the Vitalik effect is unmatched in crypto.
vitalik saying ethereum is infrastructure not a narrative chasing machine is the actual important part of that post. everyone focused on the pfp tho